Growth review

Signups & churn by region · Jan–Apr

Signups · April

2,030

▲ +30 vs Mar (+1.5%)

NA +47 and APAC +41 mask EU −58

Weighted churn · April

3.6%

▲ +0.1 pt vs Mar

Up from 3.1% in Jan — the rise is all EU

Region trending worst

⚠EU

Slipping since February

Signups down 4 straight months (−20%) · churn 5.3%, above the 4% line since March

Signups by region

monthly signups

monthly churn rate · warning at 4%

All the numbers
Region	Signups				Δ Jan→Apr	Churn %
Region	Jan	Feb	Mar	Apr	Δ Jan→Apr	Jan	Feb	Mar	Apr
NA	812	876	901	948	+136 (+17%)	3.1	3.0	3.2	3.1
EU	690	655	610	552	−138 (−20%)	3.4	3.9	⚠4.6	⚠5.3
APAC	410	445	489	530	+120 (+29%)	2.8	2.9	2.7	2.8

Weighted churn is signup-weighted across regions: 3.1% Jan → 3.3% Feb → 3.5% Mar → 3.6% Apr. ⚠ marks churn at or above the 4% warning threshold.